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Hi, I'm Reed    ⸻

Good work is equal parts clarity and storytelling. I've built my career at that intersection.

In my current role at Strategic Kids, a national youth enrichment and school staffing organization, I write competitive RFPs for K–12 school districts, build internal tools, and own communications across the board, serving as both the sole marketer and a contributing business development professional. The work lives at the intersection of many disciplines, and it shapes how I approach every challenge.

Hi, I'm Reed    ⸻

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PROPOSALS

Strategic pursuits, persuasive responses, and systems that improve proposal quality and performance.

ELO-P Staffing ProposalClay Art VAPA ProposalRFP Quality System

CONTENT

Website strategy, audience-focused campaigns, and branded communications created to support recruitment, programs, and business development.

Strategic Kids Website RedesignContent and Communications Gallery

OPERATIONS

Custom digital tools and user experiences designed to centralize information, simplify workflows, and support instructors and job seekers.

Instructor Curriculum ApplicationCustom Job Board

Explore All Work

SELECT WORK

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RFP Quality System

A system that ensures compliance and emphasizes responsiveness for submissions, leading to increased yoy wins. 

$1.4M in contributed wins
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Website Redesign

A full redesign of the Strategic Kids website — new structure, copy, and graphics — built and owned solo.

30+ pages with a new UI
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Curriculum App

A mobile app built in FlutterFlow to deliver curriculum and program resources to instructors in the field.

Actively used by 800+ instructors
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A little more about me  â¸»

A little more about me  â¸»

I’m a proposal and marketing professional based in San Francisco, originally from Orange County. I studied Literary Journalism at UC Irvine, where reporting, interviewing, and several years at the campus radio station taught me how to find and tell a story regardless of the subject.

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That same instinct shapes my work today. Whether I’m leading a competitive proposal, redesigning a website, or building tools to simplify an internal process, I’m usually doing the same thing: bringing structure to complexity and turning scattered information into something clear and persuasive.

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Outside of work, I’m happiest exploring a new country, backpacking across a California trail, catching a concert, cooking for friends, or tending to an increasingly ambitious collection of plants (30 and counting!).

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I’m always interested in meeting people who care about thoughtful communication, better systems, and work that makes a tangible difference. If that sounds like your team, I’d love to hear from you.

Get in Touch
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